what is Search Engine OPTIMIZATION (SEO) ?
SEO stand for search engine optimization. It is a set of techniques to increasing organic traffic on your website through SEO strategies and gets listed on the top of the 1st page in SERP (search engine result page) including Google, Bing, Yahoo and other search engines. This game of ranking is called “search engine optimization”, these are search engine’s unpaid results which are also identify as “organic”, or “natural” results.
benefits of SEO for your website
- Huge Increased Traffic: With the help of SEO search engine optimization, the pages which are ranking high in the Google search results receives numbers of impressions and clicks on their website or got majority of users on their web pages who are continuously looking for your any products or services.. Hence, SEO is the most effective strategy which brings more and new customers; it will help to bring targeted traffic to your website.
- Better ROI: One of the fruitful benefits of SEO as compared to all other sources of digital marketing tool is that it releases the highest Return on Investment (ROI) for your business. Customers are genuine which visits through SEO ranking on your website rather than paid ads, they are actually searching for your product or service. A click from Google SERP is much more valuable over a click from paid ad. Organic traffic generates higher ROI as compare to inorganic traffic.
- Calculable & cost- effective results: Search engine optimization is one of the most cost effective advertising tool among all such as PPC advertising, social media marketing, or purchasing leads for an email marketing. It brings organic visits; organic listings are essentially free of cost.
- Build brand awareness: Being in the digital era, your website is one of the most effective platforms to spread brand awareness. SEO techniques helps to build brand popularity of those websites who ranked on the top of the Google search results because When your sites appear on the top of the first page of search engines such as Google, Yahoo, and Bing, your visitors are more likely to trust your brand when they search for a particular keyword rather than other brands that don’t have a strong web existence. Brand popularity is the most valuable assets for any company.
- 24*7 existence of business: A SEO friendly site will rank all day, every day and throughout the year. It maintains 24*7 hours online presence of your business.
How to calculate ROi through seo?
ROI is very vital metric, even more important than sales or conversion. If your SEO campaign is not generating enough Returns on investment then, it’s time to quit or redesign the SEO campaign.
You can calculate ROI of your SEO campaign through this formula: